This gravitational pull has always been present as an artist, given her origins in Seattle as well as her record-breaking world travels which had her playing in front of fans all cross continents. Now residing in Los Angeles, she has matured out of those smaller acoustic concerts and developed into a full-fledged pop star, especially in the collaborative arena. Its most recent single, Fade, off of her Into the Depths album sees her collaborating with producer Marcus Bell-ringer Bell and Lamar Van Sciver to create what is a pure experience.
Fade hits me in the chest because I am a music lover who has been impressed by her progress throughout her career and attracting media attention from NPR, Billboard, etc. It sounds like a mid-tempo pop song that encloses you in floating synths and steady pulsating beats, to form this majestic yet intimate sound. The vocal work of Shelita is the one to watch here: clear, emotional, with enough range to creep through introverted moments and then soar to the heavens, each string seemingly plucked by a heart-felt connection. The tune catches you right away and is easily catchy and melodic with marvelous instrumentation as it adds these beautiful textures to the song which make it feel quite vivid and grand.
What emotionally touches me about the song is the fact that "Fade" explores the ideas of emotional heartstrings and personal reflection, teaching us to embrace the bonds in this changing world. It is immersive and warm, with both exalted highs and relaxed lows, ideal to play when you are alone in the car at night. Shelita has managed to carve out an indie artist career by hitting the millions of streams and creating viral buzz, and her ability to channel raw honesty into polite production is evident. It is not simply a song to listen to but it is an experience that will keep on playing in your mind making you play it repeatedly to hear all of it. If you like cinematic pop that is human to a degree, this is a must.
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