The first time I heard the Cravin' by Consequential it was as if a hurricane of bass-filled air came and swept me off my feet and into the world of a sonic adventure. Being a UK producer that originates in Bury St. Edmunds Consequential manages to incorporate liquid drum and bass into their music, with a touch of trance and dub, to create a track that is simultaneously refined and very organic. The quick vocal samples fly across the mix with infectious vigor--driving the rhythm along and impossible not to nod along, my heart throbbing with each overlaying drop.
This melody flows like liquid funk at its best, smooth, engaging, and definitely will make you want to get up and move whether it be on the dance floor or even in a long drive. Those clean breaks and airy synths create an atmospheric density that is immersive and uplifting and creates a sense of elevation that seems almost transcendent. The way the production co-opts real world samples, including that quirky touch of the artist's dog catching a tennis ball; it gives the electronic sound an organic warmth, which roots the song in something personal and surprising.
The theme of being ready to take whatever the next step is that strikes me the hardest, whether it is adventure, excitement or even something mundane that has become magical. With its versatility, it is easy to say that in a genre where intensity is the order of the day, 'Cravin' is a timely treat, suited to energetic outings or serious work. It is the first release of Consequential on WoodysWorldRecords NZ and it is a feeling that this will be something special because of their enthusiasm to the unusual bass music.
This song has me wanting more and I played it on a loop because it gives me that inner energy that we all seek. If you like electronic vibes that move and charge, here you go--an emotional high in the form of perfect sound.
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