“Sun Underground” by Keith Reds is a perfect combination of psychedelic and folk which brings a listener to chase the dream. It is a Folk song with strong vocals from Reds which are gravelly but quite warm and the musical background is filled with acoustic guitars with quite a lot of details. When layered with one another, they produce a reverb that makes the sounds to sound like they are coming from a different universe. The rhythm given by the changing tempos is real, almost hypnotising, down to earth, and dream like at the same time. As such, it is suitable for reflection or creativity making it suitable in moments of reflection or creativity. It makes me remain alive and I feel as if I am in the sun when I use the product or service associated with the advertisement ‘Sun Underground’.
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